The Opportunity

The Conception Bay South Downtown Improvement Plan seeks to develop a welcoming, pedestrian-friendly, and aesthetically pleasing downtown core through improved traffic circulation and parking, and more appealing and convenient pedestrian access. The Plan includes improved connectivity to the T'Railway, a pedestrian and cycling-only trail that follows the route of the former Newfoundland Railway along the southeast perimeter of the Downtown district, as well as options to “right-size” the street right of way, and strategies to improve the safety and visual appearance of the street.

As part of the current rebranding program the Downtown CBS Business Improvement Association has implemented upgrades to gateway signage and pole banners to better delineate and identify the Downtown and better engage visitors in the Downtown experience through images of actual business owners and employees. Online the new DCBS web site and Business Directory addresses the needs of established business and assists in integrating new businesses into the Downtown community and leveraging DCBS online social media business marketing resources.

Along with the ongoing beautification program these initiatives serve the objectives of:

• Business Support
• Improved Business Information Access
• Downtown Events and Attractions
• Identification and Delineation
• Improved Pedestrian Access
• Improved Traffic Circulation
• Business District Beautification

The Conception Bay South Downtown Improvement Plan responds to and boosts the Town`s commitment to creating a distinct recreational, cultural, tourism, entertainment, and retail cluster where sectors can thrive on the synergy generated by each other.

It is a comprehensive plan that acknowledges the importance of the existing retail core district as a tangible representation of the Town and seeks to improve upon its character, safety, and functionality.

The time is right to reimagine Downtown CBS. The Town is experiencing unprecedented growth and development as new residents arrive and new businesses open their doors. Improvements to Downtown will help encourage commercial growth and retention, as well as promote a “buy local” approach.

The Downtown Improvement Plan focuses on creating a pedestrian-friendly downtown district that provides amenities such as shops, restaurants, and entertainment that will draw both tourists and residents to the area. The Town of Conception Bay South recognizes that a downtown commercial district is one of the most visible indicators of a community’s economic and social health.